To help make the NHS sustainable, people need to be more proactive about prioritising their health and wellbeing, to reduce their risk of developing lifestyle related health conditions.

A key element at the heart of the NHS Five Year Forward View is to encourage behavioural change amongst communities, to help with the prevention of these conditions.

This requires a concerted collaborative effort between partners in the health system, at a local and national level.

Our prevention programme has four key aims. to:

  • Roll out a behavioural change programme to promote prevention and self-care
  • Tackle five key lifestyle risks; obesity; smoking; alcohol; physical activity and mental wellbeing – particularly within the NHS (We have developed a baseline for alcohol; mental wellbeing; physical activity and  obesity for the BOB ICS area).
  • Develop and use local data to better understand our local population and where there may be health inequalities
  • Identify and promote online tools that people can use to help prevent ill health , promote self-management, workforce wellbeing and development  for £1.1 million to help us progress work in this 

To help deliver our prevention work across the BOB ICS, we:

  • have bid for £1.1 million
  • are appointing a prevention project manager
  • have set up five working groups covering; smoking; alcohol; mental wellbeing; physical activity and obesity
  • have developed a local needs profile across the BOB STP area
  • are considering a ‘winter’ #Moving Can campaign

To date we have:

  • Bid for £1.1 million to support this work
  • Created local needs profiles for Buckinghamshire, Oxfordshire and Berkshire West
  • Put in place plans to recruit a prevention project manager
  • Put in place a winter’ #MovingCan campaign





We are also on track with four major initiatives:

  1. Rolling out of behavioural change programmes with system-wide training to support the adoption of prevention and self-care as a first principle
  2. Ensuring five lifestyle risk areas are being visibly tackled across BOB : obesity; smoking; alcohol; physical activity and mental wellbeing – particularly within the NHS
  3. Using and developing local data displayed at a BOB level to better understand population and place-based health issues. This will include developing prevention profile tools; inequalities tools and facilitating associated system level training.
  4. Identifying and promoting access to specific digital tools that support ill health prevention; self-management and workforce wellbeing and development